To Study the Doctor’s Perception While Prescribing Antibiotic-Cefixime With Reference To Macron Labs
Pooja Sharma1*, Sudhinder Singh Chowhan1
1. Department of Management, Nims University Rajasthan, Jaipur
This research is prepared is on “To Study the doctor’s perception while prescribing the antibiotic – cefixime in Mumbai, thane. This research paper has been presented based on my observation and experience gathered from field survey in macron lab. An organization has many divisions and departments but focus is given more on the level of brand strategy of the marketing department specially in the pharmaceutical industries due to the high competition. this survey evaluates knowledge, attitudes and perception of doctor about prescribing the antibiotic - cefixime. This study also helped to learn about Several factors influenced prescribing, including patients' expectations, severity and duration of infections. The result of the research is described in details in this report. After knowing the perception and brand image of the antibiotic cefixime a lot of finding came up. The research also consists of recommendations and conclusion according to my point of view which would improve the prescription of doctors towards the antibiotic (gramocef-o) which is manufactured by macron labs.
Keywords: Antibiotic, Perception, Patient, Doctor, Prescription, Brand Image.