INFLUENCE OF SOCIAL MEDIA MARKETING ON HEALTH CARE PRODUCT AWARENES

Nowadays Socail media has become an important tool for healthcare marketing and communication through some platforms such as Instagram, Facebook, You Tube, Linkedin and X healp pharamaceutical and healthcare organizations communicate information, education for consumers and promotion of the healthcare and other products. Advertisements, instructive postings, patient testimonials, and awareness campaigns are examples of social media material that can increase customers' awareness of and familiarity with healthcare products. The general public frequently uses social media as a source of health information. Social media platforms must take steps to improve access to and exposure to high-quality, science-based information because of the potential for material shared through these platforms to affect health outcomes. The work of an independent advisory group organized by the National Academy of Medicine is summarized in this paper. The group discussed and gathered data to create a set of preliminary principles and characteristics that could guide platforms' identification and potential elevation of reliable sources of health information. The authors explore the possibility of trustworthiness among main categories and types of government and nonprofit organizations that disseminate health information via social media using these principles and characteristics as a framework. In addition to source evaluation, the authors stress the necessity of parallel methodologies, such as content assessment, as well as crucial ethical considerations like the defence of free speech and human autonomy. The study also emphasises that social media companies should share data with behavioural and public health experts to comprehend the effects of such rules on both online and offline behaviours in order to be regarded as credible themselves Research on the use of social media by medical professionals is still lacking. Only a small portion of chemists utilize social media for work-related purposes, despite the fact that the majority have at least one account, according to the scant study on the subject.